Set brand standards

Give generated illustrations, lecture slides, and interactive artifacts a consistent visual identity. Workspace Brand brings together your palette, logo, reference images, design instructions, and reusable icons.

A workspace administrator manages Brand in Organization → Brand.

1. Choose a starting point

Choose one of three options:

• From your website: enter the website address and select Continue to extract its visual style.
• Upload brand guidelines: select a PDF, PNG, JPG, WebP, Markdown, or text file. PDF guidelines can be up to 5 GB. Keep the page open until uploading finishes; document processing can then continue in the background.
• From scratch: select Start designing and enter your own brand details.

All three paths lead to an editable draft so you can review the result before saving.

2. Define the visual style

1. Enter Brand name.
2. Add a Logo, or use Replace to change an existing one.
3. Set Primary, Accent, Background, and Text colors with the color picker or hex fields. Leave a color unset to use its default.
4. Turn on Use my brand style when your guidelines and references should define generated images and lecture slides.
5. Write Design instructions covering layout, typography, icon style, and how reference images should be used.
6. Add up to six Reference images in PNG, JPEG, or WebP format, up to 2 MB each.

Use specific instructions such as “forest green headings, warm ivory backgrounds, small gold highlights, and generous spacing.” Explain what each reference contributes: illustration style, a slide layout, or an icon treatment.

3. Preview and save

1. Select Generate preview.
2. Review both Reading illustration and Lecture slide.
3. Adjust the draft if needed and select Regenerate.
4. Select Save brand to keep the reviewed settings and previews.

When settings change after a preview was generated, regenerate to see the revised appearance before saving. Brand settings guide future generation; update existing course visuals through their editing controls when you want them to adopt the new style.

4. Add reusable artifact icons

1. Find Artifact icons on the Brand page.
2. Select Add icons to upload PNG, JPEG, WebP, or SVG files. Each icon can be up to 2 MB; the library supports up to 512 icons.
3. Give each icon a meaningful name so generated HTML artifacts can use it for the right concept.
4. For a collection, select Import ZIP or CSV. ZIP archives can contain icons in folders. CSV files use name,url columns with public HTTPS image links; Example CSV shows the format. Import files can be up to 4 MB.
5. Use the search and Preview surface controls to check icons on light or dark backgrounds.
6. Select Save brand to retain the imported icons.

5. Require the workspace Brand

After saving a brand, turn on Use this brand on every course when authors should use the organization's identity across courses. Members cannot set a different brand on their own courses while this is required.

With enforcement off, course-level brand settings remain available. The workspace's generated-media Brand and a Site's logo, theme, and layout have different purposes; configure your academy appearance in the Site editor.

Related: Templates, Create and edit media, Governance.